More Than Content. A Campaign Built to Sell.
Grievesons Yard represents more than a construction project; it is an 18-month opportunity to build awareness, anticipation and demand before the doors ever open.
Rather than simply documenting the development, the campaign would use every stage of the build to move prospective buyers closer to action — combining social content, drone, timelapse, storytelling, targeted advertising, data capture and the project website into one coordinated sales engine.
The objective is clear: build a qualified audience early, grow the waiting list throughout construction, generate viewings and reservations ahead of completion, and give all 83 apartments the strongest possible route to market.
83
Apartments
The full scheme, with a waiting list built before keys.
18
Months
Time to build awareness, anticipation and demand.
1
Campaign
One sales engine from content to reservations.
Discounted offer
“Done For You” Campaign
A turnkey marketing campaign that takes the development from breaking ground to launch with one continuous story telling campaign designed to build demand and oversubscribe waiting lists.
Social videos
3 films / week
What’s included
- 5.2K cinema cameras
- Pro audio
- Script
- Colour Grading
- Professional edit
- Conversion captions
- Multi-platform posting
50% off · billed monthly*
Drone video
1 film / week
What’s included
- 8K Drone
- 4K Photographs
- Aerial footage
- Colour grading
- Professional edit
- Pilot ID Registration
- Internal building video tours
56% off · billed monthly*
Monthly total £3,200
Apple App Store
iOS App Offer
Grievesons
now
iOS App Offer
I would complete a full Grievesons Yard iOS for Waiting List and resident registration, launched and hosted on the Apple App Store, if we could negotiate a large period of the contract as commencement payment
The figures in this proposal are an introductory offer — heavily discounted against the usual rate card — as a way to start working together on Grievesons Yard. I wanted the first step to feel generous, so we can begin with trust and let the work speak from there.
With warmth,
Paul Somerville